The Story

Magic Wand’s story begins in 1968, a full year before we landed on the moon and about six months before bell-bottoms were trendy the FIRST time. This is when the Magic Wand was first introduced. No one expected that this unassuming device would soon become such a recognizable and beloved pleasure product. The Magic Wand Original exemplifies the phrase “tried and true.” In fact, very little about it has changed over the last 50+ years – except its name. Although manufacturing has not changed, the naming was updated to simply “Magic Wand” in the early 2000s. Today, the Magic Wand Original shares the spotlight with two equally impressive models: Magic Wand Plus, a corded, variable speed massager; and Magic Wand Rechargeable, our cordless, multi-function device. Every product that bears the Magic Wand name features the legendary power and historic pleasure that took the world by storm more than half a century ago.