Tide Plus Bleach Alternative HE Turbo Clean Laundry Detergent offers the brilliant clean you know and love plus helps your fabrics look brighter and whiter after just one wash (1). It allows you to look bright in your whites while also protecting your colors, by reviving dingy fabrics and preventing the dirty wash water from soaking back into them. It is formulated with HE Turbo Clean technology for 6x the cleaning power in half the time (2) and is recommended by leading high efficiency washing machine manufacturers (3). Unlike many HE compatible laundry detergents that can slow machines down with over-sudsing, this turbo-charged formula quickly collapses suds and targets tough stains. Try Tide PODS with 3-in-1 chamber technology that cleans, protects colors and fights stains. (1) vs. Tide Original (2) Based on stain removal using 1 dose Tide HE in the quick wash cycle vs. 6 doses of the leading bargain liquid detergent, base variant, in a normal wash cycle (3) Based on co-marketing agreements